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April 06, 2011

PRESS RELEASE

SOURCE: ShopNBC
Jul 22, 2010 17:27 ET

Internationally Recognized BECCA Cosmetics to Premiere on ShopNBC July 26

MINNEAPOLIS, MN--(Marketwire - July 22, 2010) -  ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in multi-media retailing, announced today that BECCA Cosmetics will premiere on the network this Monday, July 26th at 11am and 7pm ET. The line features natural looking cosmetics that focus on a flawless and fresh finish, while benefiting the skin with anti-oxidant vitamins and high levels of broad spectrum sunscreen. As part of the company's ShopNBC Anywhere initiative, customers can shop and interact via cable and satellite TV; mobile devices; online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.
Founded in Perth, Australia by make-up artist Rebecca Morrice Williams, BECCA Cosmetics was created out of her frustration in finding the perfect foundation for women, one that would not only conceal blemishes, but look natural, feel weightless and stay fresh all day. Her vision has now grown to become an international brand consisting of a full range of foundation and color products that are available to loyal customers in select prestige salons, spas, high-end boutiques as well as online.
"We're thrilled to be launching BECCA on ShopNBC. Offering women the opportunity to create flawless, natural looking skin is what the BECCA line pivots around. We've chosen many special, best-selling products for the face, eyes, lips and cheeks, and are very excited to introduce them to the ShopNBC audience," said founder, Rebecca Morrice Williams.
"By bringing BECCA Cosmetics to ShopNBC, we're excited to add a premium brand to our array of color cosmetic offerings," said Donna Tarantino-Loyle, ShopNBC's Director of Beauty, Health and Fitness. "As we continue the momentum of growing our beauty community, BECCA Cosmetics is in line with our vision for the beauty category at ShopNBC -- to continuously help women of all ages discover beauty for the inside and out -- by inspiring our viewers to feel confident and beautiful through embracing their natural beauty. Our customers will be educated and entertained during live makeup application demonstrations, featuring before and after examples that show the process of the BECCA's easy 3-step system 'Prepare, Perfect and Set.'"
BECCA Cosmetics Must-Haves Include:
  • BECCA Cosmetics Mineral SPF Primer (C36160): Prepare your skin with this sun protecting primer with SPF 30+.
  • BECCA Cosmetics 3 pc. Perfection (C36161): Perfect your skin with this concealer, foundation and brush kit.
  • BECCA Cosmetics Fine Loose Finishing Powder and Brush Duo (C36163): Finish your look with ease with this setting powder and brush set.
  • BECCA Cosmetics Beach Tint Duo (C36167): Bring life to your cheeks and lips with these delicious smelling tints.
  • BECCA Cosmetics 5 Color Palette Compact with Brush (C36165): Flatter your eyes and cheeks with this collection of classic and essential colors.
The products will launch on ShopNBC in a self-titled show series featuring National Makeup Artist and BECCA Cosmetics trainer, Jo Levy.
For more information on BECCA Cosmetics, tune in on Monday, July 26th at 11am and 7pm ET or visit www.ShopNBC.com.
About ShopNBC
ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 76 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site with compelling product videos. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).
Contact Info

Anthony Giombetti
ShopNBC
Media Relations
612 308 1190
agiombetti@shopnbc.com

Erin Martinson
ShopNBC
Media Relations
952 943 6016
emartinson@shopnbc.com
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I have over 10 years experience in business, both as a business owner/investor and as a member of corporate America. I’ve spent 5 years in the clinical laboratory industry, joining Bio Reference Labs in 2001 as Sales Director, SE, after a leveraged acquisition of Laboratory Corporation of America. As Sales Director, I was responsible for an annual sales budget in excess of $300 million, largest book of business within the corporation. I hired and developed a sales team of over 120 professionals. Worked closely with managed care, hospital, and physician sales teams in education, identification, presentation, negotiation and closing skills. Professional Experience Self Employed 04-present Business ownership in the environmental industry, mechanical contracting, and professional services. Currently, I am working with Becca Cosmetic since the past 2 years as a CEO. I'm truly happy for the position that i responsible for now.