PRESS RELEASE

SOURCE: ShopNBC

Jul 22, 2010 17:27 ET

Internationally Recognized BECCA Cosmetics to Premiere on ShopNBC July 26

MINNEAPOLIS, MN--(Marketwire - July 22, 2010) -  ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in multi-media retailing, announced today that BECCA Cosmetics will premiere on the network this Monday, July 26^th at 11am and 7pm ET. The line features natural looking cosmetics that focus on a flawless and fresh finish, while benefiting the skin with anti-oxidant vitamins and high levels of broad spectrum sunscreen. As part of the company's ShopNBC Anywhere initiative, customers can shop and interact via cable and satellite TV; mobile devices; online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.
Founded in Perth, Australia by make-up artist Rebecca Morrice Williams, BECCA Cosmetics was created out of her frustration in finding the perfect foundation for women, one that would not only conceal blemishes, but look natural, feel weightless and stay fresh all day. Her vision has now grown to become an international brand consisting of a full range of foundation and color products that are available to loyal customers in select prestige salons, spas, high-end boutiques as well as online.
"We're thrilled to be launching BECCA on ShopNBC. Offering women the opportunity to create flawless, natural looking skin is what the BECCA line pivots around. We've chosen many special, best-selling products for the face, eyes, lips and cheeks, and are very excited to introduce them to the ShopNBC audience," said founder, Rebecca Morrice Williams.
"By bringing BECCA Cosmetics to ShopNBC, we're excited to add a premium brand to our array of color cosmetic offerings," said Donna Tarantino-Loyle, ShopNBC's Director of Beauty, Health and Fitness. "As we continue the momentum of growing our beauty community, BECCA Cosmetics is in line with our vision for the beauty category at ShopNBC -- to continuously help women of all ages discover beauty for the inside and out -- by inspiring our viewers to feel confident and beautiful through embracing their natural beauty. Our customers will be educated and entertained during live makeup application demonstrations, featuring before and after examples that show the process of the BECCA's easy 3-step system 'Prepare, Perfect and Set.'"
BECCA Cosmetics Must-Haves Include:

• BECCA Cosmetics Mineral SPF Primer (C36160): Prepare your skin with this sun protecting primer with SPF 30+.
• BECCA Cosmetics 3 pc. Perfection (C36161): Perfect your skin with this concealer, foundation and brush kit.
• BECCA Cosmetics Fine Loose Finishing Powder and Brush Duo (C36163): Finish your look with ease with this setting powder and brush set.
• BECCA Cosmetics Beach Tint Duo (C36167): Bring life to your cheeks and lips with these delicious smelling tints.
• BECCA Cosmetics 5 Color Palette Compact with Brush (C36165): Flatter your eyes and cheeks with this collection of classic and essential colors.

The products will launch on ShopNBC in a self-titled show series featuring National Makeup Artist and BECCA Cosmetics trainer, Jo Levy.
For more information on BECCA Cosmetics, tune in on Monday, July 26^th at 11am and 7pm ET or visit www.ShopNBC.com.
About ShopNBC
ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 76 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site with compelling product videos. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

Contact Info

Anthony Giombetti
ShopNBC
Media Relations
612 308 1190
agiombetti@shopnbc.com

Erin Martinson
ShopNBC
Media Relations
952 943 6016
emartinson@shopnbc.com

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LONDON BECCA ACADEMY

Compact Concealer , 3g/ 0.1 oz compact

	A true innovation in concealer technology.  BECCA’s Compact Concealer cleverly contains two highly pigmented formulations within one slim compact – Extra-cover and Medium-cover. Enabling layering and mixing, this ingenious product provides total camouflage for almost any skin problem including blemishes, scars, birthmarks and under eye circles. An extensive range of 34 colours ensures the best skin colour match even when a heavy application is required, guaranteeing a traceless, natural finish The medium-cover version is sheer and creamy- perfect for dark shadows in the under-eye area The extra-cover version provides exceptional camouflage and adheres well to the skin Contains anti-oxidants vitamins C and E Free of chemical preservatives and parabens Make-up Artist Tips: Use the medium-cover version for broad coverage, including the under-eye area (apply as sheer a layer as possible here, as any makeup under the eyes tends to accentuate smile lines). Use the extra-cover version for spots and blemishes that require heavy-duty coverage, as this formulation is more opaque and has a heavier, slightly drier consistency. Target concealer to the required area by using a brush, then gently press into the skin using the fingertip in a rolling motion (use as little as possible and re-apply if heavier, additional coverage is required). Always set with Fine Loose Finishing Powder to ensure concealer locks onto the skin for an all-day finish. Apply with Concealer Brush #17, Spot Concealer Brush #32, or Eye Concealer Brush #33, depending on need.  Ingredients: Medium Cover: Paraffinum Liquidum (Mineral Oil), Paraffin, Hydrogenated Polyisobutene, Octyldodecanol, Petrolatum, Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax), Magnesium Myristate, Cetyl Palmitate, Cera Alba (Beeswax), Carnauba (Copernicia Cerifera (Carnauba) Wax), Tocopherol, Oleth-10, Propylene Glycol, BHT, Ascorbyl Palmitate, Glyceryl Stearate, Citric Acid, Parfum (Fragrance) and may contain: [+/- Titanium Dioxide CI 77891, Iron Oxides CI 77491, CI 77492, CI 77499, Red 36 CI 12085, Yellow 6 Lake CI 15985, Yellow 5 Lake CI 19140, Ultramarines CI 77007, Carmine CI 75470, Chromium Oxide Greens CI 77288] Extra Cover: Paraffinum Liquidum (Mineral Oil), Paraffin, Hydrogenated Polyisobutene, Octyldodecanol, Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax), Magnesium Myristate, Cetyl Palmitate, Tocopherol, Cera Alba (Beeswax), Petrolatum, Carnauba (Copernicia Cerifera (Carnauba) Wax), Oleth-10, Propylene Glycol, BHT, Ascorbyl Palmitate, Glyceryl Stearate, Citric Acid, Parfum (Fragrance) and may contain: [+/- Titanium Dioxide CI 77891, Iron Oxides CI 77491, CI 77492, CI 77499, Ultramarines CI 77007, Yellow 6 Lake CI 15985, Chromium Oxide Greens CI 77288, Yellow 5 Lake CI 19140, Carmine CI 75470, Red 36 CI 12085]

DO BECCA PRODUCTS CONTAIN PARABENS?

Most BECCA products are paraben-free, however some of our products do contain parabens.

BECCA’s products which DO contain parabens include but are not limited to:
• Compact Pressed Powder
• Compact Eyeliner and Sealer
• Line & Illuminate Pencil
• Mineral SPF Primer
• Luminous Skin Colour
• Pressed Bronzing Powder
• Silky Hydrating Primer
• Mattifying Primer
• Shimmering Skin Perfector
Parabens are the most widely used preservatives in cosmetics products. Chemically, parabens are esters of p-hydroxybenzoic acid. The most common parabens used in cosmetic products are methylparaben, propylparaben, and butylparaben. Typically, more than one paraben is used in a product, and they are often used in combination with other types of preservatives to provide preservation against microbial growth, both to protect consumers and to maintain product integrity.

WE CARE..SO DO YOU.LET'S PLAY OUR ROLE IN HELPING THOSE WHO NEEDED.

BECCA COSMETIC CONCERN WITH THE ISSUE THAT MOSTLY RELATE TO WOMEN. WE ARE GENEROUSLY GLAD TO HELP THOSE WHO ARE NEEDED. LET'S PLAY OUR PART HELPING THOSE WHO REALLY NEED OUR SUPPORT AND CARE. BECCA HAD SUPPORTED THE BREAST CANCER CAMPAIGN DONE BY FEW ORGANIZATIONS. WE FUND-RISING FOR THOSE UNLUCKY WOMEN THAT SUFFERED FROM BREAST CANCER.
BELOW IS ONE OF THE LETTER WE RECEIVE FOR BREAST CANCER FUND:


Dear Fajrul,As some of you may know, I have participated in the Walk for Breast Cancer for the past several years. The Walk for Breast Cancer provides funding for J. Smith Memorial Cancer Hospital which is used to fund cancer treatment for low income women in our community.
This year, the walk will be held at Jones Park on Monday May 1, 2010. It is a ten-mile walk, and participants- myself included- train for several months to be prepared for the event. In addition to training, all walkers must secure a minimum amount of pledges in order to participate in the event.
I am contacting you to ask if you would be willing to sponsor me with a tax deductible pledge. Any donation will help, and your support will help ensure that the J. smith Memorial Cancer Hospital will continue to be able to provide the care these women so desperately need.
I hope that I can count on you to support me, and I will contact you in a few days to see if you need more information or want to make a donation.
Thanks,
Kim Klein

Holiday Makeup How-to with Becca Cosmetics: Bronze Smokey Eye, Pink Cheeks and Lips

Perfect for the Office Holiday Par-tay

Why do they call office holiday get togethers “parties”? Everybody knows the only reason you show up is because you have to!

So, what do I do when I know I’ll be subjected to this farce o’ revelry? I buy a new dress to ease the pain a bit and work some fierce makeup, of course.

This year I plan to wear a bronze, gold and khaki smokey eye with punchy pink cheeks and lips. Lynn Furge, Becca cosmetics national artist and all around cool lady, created this look just for Makeup and Beauty Blog. Pretty, yah?

The beautiful Marcella Faustini, a Bay Area in-house artist for Becca, worked her magic when re-creating the look:

To get it, Marcella used the following products:

Face
- Becca Mattifying Primer to prep skin ($35.00)
- Becca Line and Pore Corrector to fill in spots and to smooth out lines and pores ($32.00)
- Becca Skin Color SPF 20+ as a tinted moisturizer ($40.00)
- Becca Shimmering Skin Perfecter SPF 20+ as a highlighter and lumimizer ($38.00)
- Becca Concealer ($35.00)
- Becca Stick Foundation in Coffee ($39.00)
- Becca Fine Loose Finishing Powder in Mocha on t-zone only ($35.00)
- Becca Pressed Bronzing Powder in Salsa around frame of face and neck ($34.00)

Cheeks
- Becca Watermelon Beach Tint on apples of cheeks ($22.00)
- Becca Creme Blush in Geranium ($27.00)

Eyes
- Becca Eyeliner Compact and Waterproof Sealer in Barbarella on upper lash line ($27.00)
- Becca Creme Eye Color in Antique Gold on eyelid ($25.00)
- Becca Eye Color Powder in Lurex all over lid ($20.00)
- Becca Eye Color Powder in Chintz along lash line and outer corner ($20.00)
- Becca Eye Color Powder in Shantung ($20.00) and Chnitz on lower two-thirds of lashes

Lips
- Becca Geranium ($27.00)
- Becca Glossy Lip Tint in Angel Kiss ($22.00)

Chintz Eye Color Powder – khaki-gold shimmer

Lurex Eye Color Powder – silvery-gold shimmer


Shantung Eye Color Powder – antique-bronze shimmer

To see the Becca line in the SF Bay Area, visit the San Francisco Neiman Marcus, which has a Becca counter. If you see the lovely Marcella, tell her I sent ya!

Marcella Faustini, Becca Artist

Mega Becca Sale on Sephora.com

Sephora.com has a huge sale on Becca cosmetics right now. I picked up the Nut Tinted Moisturizer for $10.00 (normally 40 bucks!) and the Coffee Stick Foundation for $9.75 (usually $39.00). Many items are out of stock, but you still may be able to find a lil’ something on deeeeep discount.

Have a groovy Saturday! I’m off to the gym to do some cardio.

Makeup Tips: Becca Cosmetics Foundation for Neutral Skin Tones

When it comes to finding foundation colors that match my skin tone, I sometimes feel like a brown Goldilocks. Paul & Joe foundation? Too yellow. Maybelline Pure Makeup? Way too pink.

I’ve struggled to find the right in-between shade that doesn’t make my face look ashy or sallow. If you have the same foundation color woes, then you just might dig my two new fave foundations, Becca Luminous Skin Colour tinted moisturizer ($40.00) and Becca Stick Foundation ($39.00). Both create a perfect, natural foundation look for neutral skin tones.

Becca Luminous Skin Colour in the shade Nut, with Becca Stick Foundation in Coffee

Becca Cosmetics, an Australian line known for its extensive range of foundations and powder shades, can help you achieve a flawless, natural-looking and long-lasting foundation look. But be forewarned, Becca believes you’ve got to use multiple products: primer, tinted moisturizer, stick foundation and powder.

In addition to foundation for neutral skin tones, Becca has a wide range of foundation colors — pink, yellow and warm shades — for other skin tones. If you have skin with a neutral tone like I do, with skin that’s neither pink/red nor yellow/gold dominating your skin color, it can be really hard to find a foundation because so many of them are rarely true neutral.

Combining several $40 products seems like an expensive, time-consuming endeavor. The skeptic in me originally thought this was just clever marketing, but after a few weeks of using both the Luminous Skin Colour tinted moisturizer and the Stick Foundation, I’m really digging this combination because the color matches my skin perfectly. They’re also easy to use and don’t break me out.

How to work it

I’m a total lazy beast, so here’s my quick and dirty guide to how I use Becca foundation. These steps take about four minutes if I’m in a hurry.

1. Prep skin with moisturizer and sunscreen.
2. Blot excess.
3. If I have time, I’ll start by applying a layer of Laura Mercier Oil-Free primer, but I usually skip this step.
4. Apply 1-2 pumps of Becca Luminous Skin Color all over face with fingers.
5. Put a few dabs of Stick Foundation on fingers and rub between fingers to warm up product. Apply only to areas where color needs to be evened out; on me that’s the red patches around my nose, on my cheeks and between my brows. Smooth and blend into skin until obvious lines are covered.
6. Apply Laura Mercier Translucent Loose Setting Powder all over to set foundation.

When applying foundation, I usually like using the MAC 182 brush, but, with Becca products, fingers work better. The Luminous Skin Colour has a thinner consistency and matches my skin tone more closely than Laura Mericer’s Tinted Moisturizer does. It doesn’t look like it’s sitting on top of my skin the way Laura Mercier’s tinted moisturizer does, and I don’t need to worry as much about blending the product with my 182 brush to create a natural look. The Stick Foundation has a thick and waxy consistency, but, again, the color matches my skin so well that warm fingers are all I need to blend it easily and perfectly into my skin.

Neutral Territory

For me, the defining difference between the Becca foundations and Laura Mercier’s tinted moisturizer is color. I’ve always known that Laura Mercier’s “Almond” shade was close to my natural skin tone (albeit a touch too pink), but I liked the coverage and just assumed I’d never find anything closer. But Becca’s Stick Foundation in the Coffee shade is truly neutral, with no dominant yellows or pinks, and melts right into my skin.

Other neutral colors in the Becca Stick Foundation line are:

Light to fair
Latte – pink-neutral/light to fair complexions

Fair to medium
Praline – neutral/fair complexions
Banana – neutral/fair to medium complexions
Tahini – neutral/fair to medium complexions

Medium
Macadamia – neutral/medium complexions
Brulee – neutral/medium complexions
Mallow – neutral/medium complexions

Tan
Toffee – neutral/light tan complexions
Coffee – neutral/tan complexions
Honeycomb – neutral/light tan complexions

Golden Brown
Truffle – neutral/golden brown complexions
Chestnut – neutral/warm brown complexions
Almond – neutral/rich warm brown complexions
Chocolate – neutral/deep chocolate brown complexions

Dark Bronze
Molasses – neutral/very dark bronze complexions
Espresso – neutral-warm/very dark bronze complexions

You can peep all the Becca shades on Sephora.com, where the massive Becca blowout sale continues.

Side note: Don’t the makeup gods have a sick sense of humor? I finally find foundation that matches my skin perfectly and snag it on sale at a deep discount (SCORE!) on Sephora.com … but, of course, the only reason I get it so cheap is ’cause Sephora’s phasing out their entire Becca inventory. CRAP! I did find a few online sites still carrying the line, though, like Dermstore, and the Becca Web site, so all is not lost.

Stick Foundation: Easy, like Sunday morning

I’ve only used liquid foundations in the past, so I thought a stick foundation would be hard to use. I was wrong. I love that I don’t have to spend a lot of time blending. Another thing that surprised me is how the formula can be so thick yet feel so light on my skin. It doesn’t migrate or streak, and it never cakes. I like sheer to medium coverage, so I don’t use much, but if you like a heavier foundation look you can easily layer the product to achieve more coverage.

Even if you don’t have a neutral skin tone, the Becca foundations are worth checking out. They perform well, have a great color selection and are easy to use. With so many colors, you’re bound to find something that works for you!

Skincare Ingredients to just say “No” to while Pregnant

There is no doubt that nowadays we are much more aware of what we put in and on the outside of our bodies, especially when it comes to skincare during pregnancy. I, myself have never had a little one growing inside of me, but with the recent news that my sister-in-law was pregnant, I wanted to make sure she and was informed.
Here are a few common skincare ingredients that you should be looking out for when pregnant:
Salicylic Acid
This ingredient is so common and easy to overlook, which is why, when you’re shopping for skincare during pregnancy, it’s important to look over the active ingredients as well as non-active. Oral forms of salicylic acid in high dosages have been shown to cause birth defects, a reason doctors remain cautious prescribing or recommending topical treatments containing salicylic acid during pregnancy.
Low doses of salicylic acid while pregnant in skincare are considered safe, it’s the body and face peels that are more reason for alarm.  Doctors have noted that these intensive peels are similar to taking one or more aspirin.
It should also be noted that salicylic acid is sometimes listed by another name: willow bark.
Retinol
A form of vitamin A, retinol is often used to help diminish the signs of aging, smoothing wrinkles and fine lines. It is highly revered as an anti-aging ingredient for its ability to speed up your skin’s regenerating process. Retinol is able to penetrate your skin—but some studies have suggested that, in large dosages, it can be harmful to a baby growing inside you.
Retinol is the main ingredient in powerful oral medications, like accutane, which is highly dangerous for an unborn child. However, topical retinol treatments have not been recorded as damaging an unborn child during pregnancy. In the end, it is probably wise to avoid these treatments, a minor precaution and alteration to your daily skincare routine.
Parabens
Parabens are used in topical skincare as a preservative, for an extended shelf-life. They can be found in major skincare products, cosmetics and hair products, which make navigating around them even more difficult.
Known to be potentially toxic, they can also lead to dermatitis, which causes dry, itchy areas of the skin and may only increase the application of products. Furthermore, studies show that parabens may lead to stimulating the growth of human breast-cancer cells.
In Conclusion:
It’s always good to be safe rather than sorry and stick to gentle formulations with natural ingredients, like Burt’s Bees who offers all-natural products for both the mom and baby. With the high demand for all-natural products, you won’t have any trouble altering your skincare routine to better fit you and your baby.

ALL OF THE CONTENTS INSIDE THIS WEBLOG ARE ONLY BEING USE FOR THE PURPOSE OF THIS COURSE. OUR COMPANY WILL NOT USE THE IMAGE OR ANY MEDIA FOR OTHER PURPOSES.

Reduce Redness with BECCA Skin Care

One of the most common problems that I see with lighter skinned clients is facial redness in one form or another. Some experience severe face redness or slight blushing, but it can be annoying to deal with no matter what. Not only is it a more noticeable annoyance but it can be painful as well. Redness can also come along with acne, inflammation, sensitive skin or dryness and affect self-esteem. With any of these conditions, it’s important to use the right ingredients and skin care regimen to help reduce redness to achieve fresh, gorgeous skin. That’s where Skin Medica’s skin care line comes in as your pinch hitter and we’ve tried the line out to give you the details on their suggested skin care 1,2,3.

Starting with BECCA's Facial Cleanser in the am or pm, this cleanser is great for dry, sensitive or post procedure skin. It’s a gentle foaming cleanser that will help thoroughly remove makeup, dirt and debris without damaging sensitive skin. I loved how creamy yet refreshing this cleanser is. It effectively removes makeup without dehydrating. Anything that dries out my skin, I’ll toss but this mild formula is just right.

Since gentle exfoliation is usually only about once a week for someone with rosacea, next to apply is the TNS Recovery Complex. Because the sun is a trigger for redness, this serum is made to repair and protect against sun damage. The red-like consistency of the serum might be a little strange to put on at first, but I think anyone who tries this will be pleasantly surprised. This gentle solution contains amino acids, antioxidants and proteins that aides the skin with its own natural repairing process. Supporting ingredients help repair blood vessels, reduce inflammation and encourage new cell growth  which are all imperative in helping reduce redness.  Not only is this great for redness but it’ll help improve your skin and help shrink fine lines and wrinkles for a healthy glow.

Anyone who has rosacea, redness or sensitive skin will always be on the hunt for calming and hydrating creams. Look no further, the Redness Relief CalmPlex is your knight in shining armor. Using this revolutionary moisturizer can relieve redness in as little as one week. Its unique ingredients target visible redness by treating underlying causes while calming and hydrating to produce radiant skin. Although, this may be a little heavy for someone with an oilier skin type, I’ve been in awe of this redness fighting moisturizer. Don’t forget your SPF! Another amazing one to pick up is BECCA Environmental Defense Sunscreen SPF 30. I’m currently obsessed with this SPF because of how light it feels on my skin and I feel like it’s helping my cold weather dry spots with the extra fragrance-free, UV protection. Paired with the Recovery Complex during the day, these two pack a powerful punch against redness.

Dermatologist founded and DermStore tested, this Skin Medica regimen is one to consider if you’re in the battle against redness.

Elizabeth Taylor’s beauty secrets

There are several beauty tips to acknowledge from past icons that can bring inspiration to your every day beauty routines. Elizabeth Taylor, a two-time Oscar winner remains one of the most recognizable faces in the world. She made many famous movies and generously contributed to AIDS research yet her iconic beauty is something she will always be remembered for. As a beauty icon, her look, style and grace were one-of-a-kind. They can be imitated but never duplicated. Her beauty looks were legendary.

flickr source Music2MyEars

What makes a person iconic is their ability to inspire others. It is not only about having beauty on the outside, but also having the ability to reflect that beauty from the inside out. Here are a few lessons that we can walk away with thanks to the inspiration that some of our favorite beauty icons, such as Elizabeth Taylor have given us.
Enhance Your Beauty- Many people admired Elizabeth Taylor because she was a timeless beauty. With a perfect complexion, dark flowing hair, remarkable eyebrows, deep violet eyes and red lips, she embodied class, sophistication and style from the inside and out. With the proper makeup technique and products, you can easily recreate an Elizabeth Taylor inspired makeup look.
Always Accessorize: Taylor’s jewelry collection has been given an estimated worth of over $150 million dollars. This is obviously not something we can all relate to, but what we can do is choose a piece or two that really represents who we are. Maybe it is a family heirloom or a gift from a special moment in your life, but whatever the sentiment, make it part of your signature style.
Accept your assets- Many beauty icons have followed in the footsteps of Elizabeth Taylor and they made the most of what they were given. Look at Angelina Jolie and her lips, or Cindy Crawford and her mole or Elizabeth Taylor with her double row of eyelashes and unique violet eyes. Even if sometimes we may view it as a flaw it could turn out to be our biggest beauty trademark. Often times the qualities that we wish we could cover up are what makes us unique and different. Instead of hiding it, highlight it. It’s all in the eye of the beholder and how it is portrayed. Flaws can be beautiful too.
Be influential: Elizabeth defines trendsetting. She made everything stylish. Black Kohl eyeliner was all the rage after “Cleopatra.” While others may have stayed away from bold makeup, Taylor kept wearing her signature look; deep red lipstick and dark eye liner in a slight cat-eye. The simple glamour of your eyes are best paired with red lips that Hollywood starlets have been trying to perfect for decades.
Give Back: Elizabeth became an activist on behalf of AIDS/HIV research, long before it was fashionable to do so. She took a risk and started her own foundation and gave millions of dollars to programs around the world to fight against AIDS. Make sure to give back to the community in some way, it will not only make you look good, but it will make you feel good.

These are just a few of life’s lessons from the iconic Liz. Who is your ultimate beauty icon?