PRESS RELEASE

SOURCE: ShopNBC

Jul 22, 2010 17:27 ET

Internationally Recognized BECCA Cosmetics to Premiere on ShopNBC July 26

MINNEAPOLIS, MN--(Marketwire - July 22, 2010) -  ShopNBC (NASDAQ: VVTV), the premium lifestyle brand in multi-media retailing, announced today that BECCA Cosmetics will premiere on the network this Monday, July 26^th at 11am and 7pm ET. The line features natural looking cosmetics that focus on a flawless and fresh finish, while benefiting the skin with anti-oxidant vitamins and high levels of broad spectrum sunscreen. As part of the company's ShopNBC Anywhere initiative, customers can shop and interact via cable and satellite TV; mobile devices; online at www.ShopNBC.com, and streamed live at www.ShopNBC.TV.
Founded in Perth, Australia by make-up artist Rebecca Morrice Williams, BECCA Cosmetics was created out of her frustration in finding the perfect foundation for women, one that would not only conceal blemishes, but look natural, feel weightless and stay fresh all day. Her vision has now grown to become an international brand consisting of a full range of foundation and color products that are available to loyal customers in select prestige salons, spas, high-end boutiques as well as online.
"We're thrilled to be launching BECCA on ShopNBC. Offering women the opportunity to create flawless, natural looking skin is what the BECCA line pivots around. We've chosen many special, best-selling products for the face, eyes, lips and cheeks, and are very excited to introduce them to the ShopNBC audience," said founder, Rebecca Morrice Williams.
"By bringing BECCA Cosmetics to ShopNBC, we're excited to add a premium brand to our array of color cosmetic offerings," said Donna Tarantino-Loyle, ShopNBC's Director of Beauty, Health and Fitness. "As we continue the momentum of growing our beauty community, BECCA Cosmetics is in line with our vision for the beauty category at ShopNBC -- to continuously help women of all ages discover beauty for the inside and out -- by inspiring our viewers to feel confident and beautiful through embracing their natural beauty. Our customers will be educated and entertained during live makeup application demonstrations, featuring before and after examples that show the process of the BECCA's easy 3-step system 'Prepare, Perfect and Set.'"
BECCA Cosmetics Must-Haves Include:

• BECCA Cosmetics Mineral SPF Primer (C36160): Prepare your skin with this sun protecting primer with SPF 30+.
• BECCA Cosmetics 3 pc. Perfection (C36161): Perfect your skin with this concealer, foundation and brush kit.
• BECCA Cosmetics Fine Loose Finishing Powder and Brush Duo (C36163): Finish your look with ease with this setting powder and brush set.
• BECCA Cosmetics Beach Tint Duo (C36167): Bring life to your cheeks and lips with these delicious smelling tints.
• BECCA Cosmetics 5 Color Palette Compact with Brush (C36165): Flatter your eyes and cheeks with this collection of classic and essential colors.

The products will launch on ShopNBC in a self-titled show series featuring National Makeup Artist and BECCA Cosmetics trainer, Jo Levy.
For more information on BECCA Cosmetics, tune in on Monday, July 26^th at 11am and 7pm ET or visit www.ShopNBC.com.
About ShopNBC
ShopNBC is a multi-channel electronic retailer operating with a premium lifestyle brand. The shopping network reaches 76 million homes in the United States via cable and satellite television: DISH Network channels 134 and 228; DIRECTV channel 316. Programming is also streamed live on the web at http://www.ShopNBC.TV. Its companion Internet site, http://www.ShopNBC.com, is recognized as a top e-commerce site with compelling product videos. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV).

Contact Info

Anthony Giombetti
ShopNBC
Media Relations
612 308 1190
agiombetti@shopnbc.com

Erin Martinson
ShopNBC
Media Relations
952 943 6016
emartinson@shopnbc.com

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LONDON BECCA ACADEMY

Compact Concealer , 3g/ 0.1 oz compact

	A true innovation in concealer technology.  BECCA’s Compact Concealer cleverly contains two highly pigmented formulations within one slim compact – Extra-cover and Medium-cover. Enabling layering and mixing, this ingenious product provides total camouflage for almost any skin problem including blemishes, scars, birthmarks and under eye circles. An extensive range of 34 colours ensures the best skin colour match even when a heavy application is required, guaranteeing a traceless, natural finish The medium-cover version is sheer and creamy- perfect for dark shadows in the under-eye area The extra-cover version provides exceptional camouflage and adheres well to the skin Contains anti-oxidants vitamins C and E Free of chemical preservatives and parabens Make-up Artist Tips: Use the medium-cover version for broad coverage, including the under-eye area (apply as sheer a layer as possible here, as any makeup under the eyes tends to accentuate smile lines). Use the extra-cover version for spots and blemishes that require heavy-duty coverage, as this formulation is more opaque and has a heavier, slightly drier consistency. Target concealer to the required area by using a brush, then gently press into the skin using the fingertip in a rolling motion (use as little as possible and re-apply if heavier, additional coverage is required). Always set with Fine Loose Finishing Powder to ensure concealer locks onto the skin for an all-day finish. Apply with Concealer Brush #17, Spot Concealer Brush #32, or Eye Concealer Brush #33, depending on need.  Ingredients: Medium Cover: Paraffinum Liquidum (Mineral Oil), Paraffin, Hydrogenated Polyisobutene, Octyldodecanol, Petrolatum, Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax), Magnesium Myristate, Cetyl Palmitate, Cera Alba (Beeswax), Carnauba (Copernicia Cerifera (Carnauba) Wax), Tocopherol, Oleth-10, Propylene Glycol, BHT, Ascorbyl Palmitate, Glyceryl Stearate, Citric Acid, Parfum (Fragrance) and may contain: [+/- Titanium Dioxide CI 77891, Iron Oxides CI 77491, CI 77492, CI 77499, Red 36 CI 12085, Yellow 6 Lake CI 15985, Yellow 5 Lake CI 19140, Ultramarines CI 77007, Carmine CI 75470, Chromium Oxide Greens CI 77288] Extra Cover: Paraffinum Liquidum (Mineral Oil), Paraffin, Hydrogenated Polyisobutene, Octyldodecanol, Candelilla Cera (Euphorbia Cerifera (Candelilla) Wax), Magnesium Myristate, Cetyl Palmitate, Tocopherol, Cera Alba (Beeswax), Petrolatum, Carnauba (Copernicia Cerifera (Carnauba) Wax), Oleth-10, Propylene Glycol, BHT, Ascorbyl Palmitate, Glyceryl Stearate, Citric Acid, Parfum (Fragrance) and may contain: [+/- Titanium Dioxide CI 77891, Iron Oxides CI 77491, CI 77492, CI 77499, Ultramarines CI 77007, Yellow 6 Lake CI 15985, Chromium Oxide Greens CI 77288, Yellow 5 Lake CI 19140, Carmine CI 75470, Red 36 CI 12085]

DO BECCA PRODUCTS CONTAIN PARABENS?

Most BECCA products are paraben-free, however some of our products do contain parabens.

BECCA’s products which DO contain parabens include but are not limited to:
• Compact Pressed Powder
• Compact Eyeliner and Sealer
• Line & Illuminate Pencil
• Mineral SPF Primer
• Luminous Skin Colour
• Pressed Bronzing Powder
• Silky Hydrating Primer
• Mattifying Primer
• Shimmering Skin Perfector
Parabens are the most widely used preservatives in cosmetics products. Chemically, parabens are esters of p-hydroxybenzoic acid. The most common parabens used in cosmetic products are methylparaben, propylparaben, and butylparaben. Typically, more than one paraben is used in a product, and they are often used in combination with other types of preservatives to provide preservation against microbial growth, both to protect consumers and to maintain product integrity.

WE CARE..SO DO YOU.LET'S PLAY OUR ROLE IN HELPING THOSE WHO NEEDED.

BECCA COSMETIC CONCERN WITH THE ISSUE THAT MOSTLY RELATE TO WOMEN. WE ARE GENEROUSLY GLAD TO HELP THOSE WHO ARE NEEDED. LET'S PLAY OUR PART HELPING THOSE WHO REALLY NEED OUR SUPPORT AND CARE. BECCA HAD SUPPORTED THE BREAST CANCER CAMPAIGN DONE BY FEW ORGANIZATIONS. WE FUND-RISING FOR THOSE UNLUCKY WOMEN THAT SUFFERED FROM BREAST CANCER.
BELOW IS ONE OF THE LETTER WE RECEIVE FOR BREAST CANCER FUND:


Dear Fajrul,As some of you may know, I have participated in the Walk for Breast Cancer for the past several years. The Walk for Breast Cancer provides funding for J. Smith Memorial Cancer Hospital which is used to fund cancer treatment for low income women in our community.
This year, the walk will be held at Jones Park on Monday May 1, 2010. It is a ten-mile walk, and participants- myself included- train for several months to be prepared for the event. In addition to training, all walkers must secure a minimum amount of pledges in order to participate in the event.
I am contacting you to ask if you would be willing to sponsor me with a tax deductible pledge. Any donation will help, and your support will help ensure that the J. smith Memorial Cancer Hospital will continue to be able to provide the care these women so desperately need.
I hope that I can count on you to support me, and I will contact you in a few days to see if you need more information or want to make a donation.
Thanks,
Kim Klein

Holiday Makeup How-to with Becca Cosmetics: Bronze Smokey Eye, Pink Cheeks and Lips

Perfect for the Office Holiday Par-tay

Why do they call office holiday get togethers “parties”? Everybody knows the only reason you show up is because you have to!

So, what do I do when I know I’ll be subjected to this farce o’ revelry? I buy a new dress to ease the pain a bit and work some fierce makeup, of course.

This year I plan to wear a bronze, gold and khaki smokey eye with punchy pink cheeks and lips. Lynn Furge, Becca cosmetics national artist and all around cool lady, created this look just for Makeup and Beauty Blog. Pretty, yah?

The beautiful Marcella Faustini, a Bay Area in-house artist for Becca, worked her magic when re-creating the look:

To get it, Marcella used the following products:

Face
- Becca Mattifying Primer to prep skin ($35.00)
- Becca Line and Pore Corrector to fill in spots and to smooth out lines and pores ($32.00)
- Becca Skin Color SPF 20+ as a tinted moisturizer ($40.00)
- Becca Shimmering Skin Perfecter SPF 20+ as a highlighter and lumimizer ($38.00)
- Becca Concealer ($35.00)
- Becca Stick Foundation in Coffee ($39.00)
- Becca Fine Loose Finishing Powder in Mocha on t-zone only ($35.00)
- Becca Pressed Bronzing Powder in Salsa around frame of face and neck ($34.00)

Cheeks
- Becca Watermelon Beach Tint on apples of cheeks ($22.00)
- Becca Creme Blush in Geranium ($27.00)

Eyes
- Becca Eyeliner Compact and Waterproof Sealer in Barbarella on upper lash line ($27.00)
- Becca Creme Eye Color in Antique Gold on eyelid ($25.00)
- Becca Eye Color Powder in Lurex all over lid ($20.00)
- Becca Eye Color Powder in Chintz along lash line and outer corner ($20.00)
- Becca Eye Color Powder in Shantung ($20.00) and Chnitz on lower two-thirds of lashes

Lips
- Becca Geranium ($27.00)
- Becca Glossy Lip Tint in Angel Kiss ($22.00)

Chintz Eye Color Powder – khaki-gold shimmer

Lurex Eye Color Powder – silvery-gold shimmer


Shantung Eye Color Powder – antique-bronze shimmer

To see the Becca line in the SF Bay Area, visit the San Francisco Neiman Marcus, which has a Becca counter. If you see the lovely Marcella, tell her I sent ya!

Marcella Faustini, Becca Artist

Mega Becca Sale on Sephora.com

Sephora.com has a huge sale on Becca cosmetics right now. I picked up the Nut Tinted Moisturizer for $10.00 (normally 40 bucks!) and the Coffee Stick Foundation for $9.75 (usually $39.00). Many items are out of stock, but you still may be able to find a lil’ something on deeeeep discount.

Have a groovy Saturday! I’m off to the gym to do some cardio.

Makeup Tips: Becca Cosmetics Foundation for Neutral Skin Tones

When it comes to finding foundation colors that match my skin tone, I sometimes feel like a brown Goldilocks. Paul & Joe foundation? Too yellow. Maybelline Pure Makeup? Way too pink.

I’ve struggled to find the right in-between shade that doesn’t make my face look ashy or sallow. If you have the same foundation color woes, then you just might dig my two new fave foundations, Becca Luminous Skin Colour tinted moisturizer ($40.00) and Becca Stick Foundation ($39.00). Both create a perfect, natural foundation look for neutral skin tones.

Becca Luminous Skin Colour in the shade Nut, with Becca Stick Foundation in Coffee

Becca Cosmetics, an Australian line known for its extensive range of foundations and powder shades, can help you achieve a flawless, natural-looking and long-lasting foundation look. But be forewarned, Becca believes you’ve got to use multiple products: primer, tinted moisturizer, stick foundation and powder.

In addition to foundation for neutral skin tones, Becca has a wide range of foundation colors — pink, yellow and warm shades — for other skin tones. If you have skin with a neutral tone like I do, with skin that’s neither pink/red nor yellow/gold dominating your skin color, it can be really hard to find a foundation because so many of them are rarely true neutral.

Combining several $40 products seems like an expensive, time-consuming endeavor. The skeptic in me originally thought this was just clever marketing, but after a few weeks of using both the Luminous Skin Colour tinted moisturizer and the Stick Foundation, I’m really digging this combination because the color matches my skin perfectly. They’re also easy to use and don’t break me out.

How to work it

I’m a total lazy beast, so here’s my quick and dirty guide to how I use Becca foundation. These steps take about four minutes if I’m in a hurry.

1. Prep skin with moisturizer and sunscreen.
2. Blot excess.
3. If I have time, I’ll start by applying a layer of Laura Mercier Oil-Free primer, but I usually skip this step.
4. Apply 1-2 pumps of Becca Luminous Skin Color all over face with fingers.
5. Put a few dabs of Stick Foundation on fingers and rub between fingers to warm up product. Apply only to areas where color needs to be evened out; on me that’s the red patches around my nose, on my cheeks and between my brows. Smooth and blend into skin until obvious lines are covered.
6. Apply Laura Mercier Translucent Loose Setting Powder all over to set foundation.

When applying foundation, I usually like using the MAC 182 brush, but, with Becca products, fingers work better. The Luminous Skin Colour has a thinner consistency and matches my skin tone more closely than Laura Mericer’s Tinted Moisturizer does. It doesn’t look like it’s sitting on top of my skin the way Laura Mercier’s tinted moisturizer does, and I don’t need to worry as much about blending the product with my 182 brush to create a natural look. The Stick Foundation has a thick and waxy consistency, but, again, the color matches my skin so well that warm fingers are all I need to blend it easily and perfectly into my skin.

Neutral Territory

For me, the defining difference between the Becca foundations and Laura Mercier’s tinted moisturizer is color. I’ve always known that Laura Mercier’s “Almond” shade was close to my natural skin tone (albeit a touch too pink), but I liked the coverage and just assumed I’d never find anything closer. But Becca’s Stick Foundation in the Coffee shade is truly neutral, with no dominant yellows or pinks, and melts right into my skin.

Other neutral colors in the Becca Stick Foundation line are:

Light to fair
Latte – pink-neutral/light to fair complexions

Fair to medium
Praline – neutral/fair complexions
Banana – neutral/fair to medium complexions
Tahini – neutral/fair to medium complexions

Medium
Macadamia – neutral/medium complexions
Brulee – neutral/medium complexions
Mallow – neutral/medium complexions

Tan
Toffee – neutral/light tan complexions
Coffee – neutral/tan complexions
Honeycomb – neutral/light tan complexions

Golden Brown
Truffle – neutral/golden brown complexions
Chestnut – neutral/warm brown complexions
Almond – neutral/rich warm brown complexions
Chocolate – neutral/deep chocolate brown complexions

Dark Bronze
Molasses – neutral/very dark bronze complexions
Espresso – neutral-warm/very dark bronze complexions

You can peep all the Becca shades on Sephora.com, where the massive Becca blowout sale continues.

Side note: Don’t the makeup gods have a sick sense of humor? I finally find foundation that matches my skin perfectly and snag it on sale at a deep discount (SCORE!) on Sephora.com … but, of course, the only reason I get it so cheap is ’cause Sephora’s phasing out their entire Becca inventory. CRAP! I did find a few online sites still carrying the line, though, like Dermstore, and the Becca Web site, so all is not lost.

Stick Foundation: Easy, like Sunday morning

I’ve only used liquid foundations in the past, so I thought a stick foundation would be hard to use. I was wrong. I love that I don’t have to spend a lot of time blending. Another thing that surprised me is how the formula can be so thick yet feel so light on my skin. It doesn’t migrate or streak, and it never cakes. I like sheer to medium coverage, so I don’t use much, but if you like a heavier foundation look you can easily layer the product to achieve more coverage.

Even if you don’t have a neutral skin tone, the Becca foundations are worth checking out. They perform well, have a great color selection and are easy to use. With so many colors, you’re bound to find something that works for you!